Category Archives: book publisher

Why use SEO intelligently by an author?

Brands need SEO first, as it is the most viable and cost effective way to both understand and reach customers in key moments that matter. SEO will certainly improve a website’s overall search-ability and visibility.

  • Search engines such as Google (92%) contributes to your website’s visibility. Quality SEO and high-quality website will make you highly visible as a trusted resource in Google and YouTube.
  • It does not cost you anything other than time to write excellent quality content with the right keywords.
  • Write original content optimized with keywords in your niche and update and upload them regularly for more book sales.
  • You can use SEO to maximize your PPC (paid marketing strategies) campaigns — for example, a high-ranking webpage may do even better if you use it as part of PPC advertising, even for Kindle self-publish.
  • Identify which competitor of yours is featuring in the first page of the search engine. Learn from his strengths and weaknesses. Then create and manage your online reputation. Then, ensure that your site loads fast and is mobile-friendly, make the best content possible, and focus on providing the best user experience.
  • SEO is about making your site search engine-friendly, but it also can improve the experience a customer has when visiting your website.
  • SEO is a long term marketing strategy.
  • SEO provides 24/7 promotion.
  • SEO targets the entire marketing funnel. …
  • SEO reaches your entire target audience

Getting found on Amazon-publishing, UK and Google is a good goal for any author. In any case, this means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service (in this case, it’s your book) to a greater number of people (readers).

Self-book publishers, London such as White Magic Studios, will help you with all publishing requirements. Also convert book to e-book for broader audience.


Editing steps for a cleaner better book

Getting a manuscript edited by a professional book designer is always advisable. Don’t stress much about the editing part because expert self-publishers will edit your book in an excellent fashion before sending it for Kindle book publishing.

Yet, you may find solace in giving it a touch-up before it is sent to the experts. These are some ways you may do so-

  • Let the manuscript rest for a few days. Read it again with an unclogged mind. You will be able to detect mistakes; which otherwise you wouldn’t.
  • Find out whether your book is just telling or even showing too; which means you should involve more dialogues and description. The emotions felt by the characters should be felt by the audience; as if they are enjoying in a movie-hall from the front row.
  • Do not put too many words (Adverbs & Adjectives) to explain the situation. It will rather put-off the reader. Also, avoid naming the characters repeatedly in dialogues so that the book is more real life-like.
  • Make the dialogue as natural as possible by adding descriptions in a natural way. For most part, people don’t repeatedly tell others things, which they already know. Don’t go for too realistic using crutch words either.
  • Don’t use too many or too less dialogue tags.
  • Stick to- from whose point of view is the story is being related.
  • Be mindful of punctuation such as comma use, hyphenating adverb-adjective pairs, misplaced modifiers, parallel structure (not-only, but-also).
  • Read the script aloud to understand better. So sit back, and listen to your book for a final self-editing read-through before sending the novel for self-publishing services.
  • Listening to your book while your word processor reads it loud to you is a sure way to catch lingering typos that you miss when reading silently.

A professional book designer will edit your book for self-publish, Amazon. An illustrated book cover designer will make your book attractive as well.


How to generate income through book presentations? Inject Humour

Writers- Did you know that there are various ways in which you can earn while still in the process of marketing; even before the sales of your book have started after self-publishing a book.

Get prepared for book-presentations.

Stand in front of the audience with a smile and share your book & personal writing story. Don’t bother about the size of the audience. Don’t be nervous.

Find out what appeals to the audience. Inject facts of interest to keep your audience riveted.

But before that, draw the attention of people who schedule presenters. Send plenty of press releases. You may receive very few responses for book presentations initially. You will realize those few scheduled talks generates success; making you more visible & opening up more invitations.

To expand your audience; get your book presentations scheduled in libraries, book-stores, schools. Use craft to engage the children and tailor the talks as per the kids’ likings. Employ children’s illustrators UK for interesting kids’ book.

If you specialize in non-fiction topics, you may be asked to present on the topic itself (if it is unique & interesting). Another avenue for revenue.

Meanwhile, use social media, website, write blogs, etc. to make more connections.

Connect to your audience. Few things will warm you up to an audience quicker and more effectively than humour and laughter. This is especially true if you are addressing an unfamiliar group.

Make the presentation interesting by injecting humour and talk about facts using a Power Point with lots of pictures. Hire an illustrator for that.

Giving book presentations is enjoyable, and it’s a nice stream of secondary income. It takes time to build visibility, using press releases, social media, a website, and a blog, but when you use humour to connect with the audience, your presentation will be a success and open doors to more possibilities.

Employ front cover designer for your book to be more visible.


How to write a blurb/book description for more effective marketing?

A blurb is a tagline on the back-cover (or website) that is meant to sell your book. The blurb should include any information that represents the book best and catches the readers’ attention when buying a book; even when you opt for Kindle direct publishing, UK or otherwise.

How to write an enticing book teaser for Amazon Kindle self-publishing

The plot-

  1. Briefly describe the plot of your book.
  2. For fiction; introduce the main character, the problem & perhaps a twist. For non-fiction, it should be addressed to the reader with a proposed solution.
  3. You also should NOT give everything away in your full description.
  4. Include reviews at the end along-with the source.

The main character-

  1. It should be the character specifically (to relate with readers) and not generally about others.
  2. Mention the main character’s name. In non-fiction it is “you”.

Be concise

  1. Do not start with such phrases as “In this book, . . . .” or “In a world where . . .”
  2. Do not explain why you wrote the book or how it changed your life.
  3. Include only 1-2 problems of the main character in your teaser.
  4. If the teaser seems too long, delete the less important parts.

Don’t insist on readers that they need your book

  1. Readers don’t like be told what they need to do.
  2. Don’t use phrases like “this is the best book ever!” or “this book will change your life!”Show how good your book is with a great, attention-grabbing description.

Potential buyers notice a blurb first when they see a bookIt determines whether the reader will read your book or not.

Book designers, UK as White Magic Studios will support you with other publishing support such as editing, formatting, layouts, book-cover, e-book conversionsChildren’s book illustrators, UK will help you by creating engrossing illustrations for great sales.


An Overview of Traditional and Self-Publishing

“There’s a lot more to publishing a book than writing it and slapping a cover on it” writes Vince Flynn.

So, if you have completed a manuscript; carefully consider whether you want it by traditional publishers through an agent or through professional self-publishers to publish book in UK; it’s completely your call.

Weigh the advantages and disadvantages of each to arrive at a decision what you want to opt for.

Pros and cons of traditional publishing-

To get to a traditional publisher, you will have to make use of an agent. If luck favours you heavily, only then you will be signed on by them.

Pros are

  • Everything is taken care of by the publisher.
  • You pay nothing (except heftily to the agent).
  • Your book will be available in physical bookstores.
  • It has an undertone of prestige.

Cons are

  • A lot of time is wasted both in approaching them and the process of publication.
  • Authors have limited creative control.
  • Publisher’s contracts favours the publisher.
  • Royalty received by you are peanuts.

Pros and cons of self-publishing-

Pros are

  • Publishing requires a maximum of few weeks.
  • You don’t require any agent. So money saved.
  • Even first-time writers’ books are published.
  • Authors have creative control over their books.
  • Higher margins with complete royalty are the best part of self-publishing book convertors. Print on demand defeats the need of a warehouse.
  • Support in marketing of books through creation of book/author website & trailers.
  • High-quality printing and book distribution networks similar to traditionally published authors.
  • If your book is time-specific, then your purpose will be served because it will reach the market sooner.


  • You will have to pay for the professional services such as book layouts, editing, illustrations, etc.

Publishers such as White Magic Studios will help you with the whole publishing package other than illustration services as well.


How to be successful by marketing your books effectively?

Have you written a book with a great story and been disappointed with poor sales despite looking into every aspect of book making?

You have that writing streak in you. But readers cannot read it unless it reaches them. And it reaches them when marketing of your book takes place.

The easiest way would be is to take the help of someone who’s an expert at marketing. Take the help of publishers such as White Magic Studios who will help you with author’s website creation, beautiful book covers. They will make your book available online or offline platforms in the best libraries & book shops of the world.

You can also DIY if you have the knack for marketing as well. Just follow these:-

  • Create Metadata which will help you in marketing and selling your books.
  • Books are judged by the cover.An excellent e-book cover creator has the power to make your book stand out for readers amongst the million others.Avail the services of a children book illustrator.
  • 3D mock-up videos can be a very effective tool for marketing.
  • Get in touch with local newspapers and magazines, niche blogs, podcast interviews, etc. ask to be a part of book presentations, book fairs, cultural events, and such.
  • Go for book reviews which will allow the sales curve move only upward.
  • You should act as a brand; which must be consistent. Let your readers know about your interests, values, passion, purpose through your website, blogs, social media etc. and follow you accordingly.
  • An author’s website is his identity. Make it as attractive as possible.
  • Let an influencer advocate your book.
  • Joinbook-lover groups to increase your readers’ base.

Would you rather concentrate on writing than ticking off the endless options of marketing?

Why don’t you rather take the help of a book design agency to help market your book?


How can you be a successful publisher?

A successful publisher must combine the aspects of vision, imagination, team leadership, ability to work with both creative and commercial acumen, and most importantly should have a passion for books.

It is an indie publisher who sees the value of an author’s special work & aids in self-publishing or the author herself/himself takes the reins of publishing sometimes.

Nurture these qualities to become a successful self-publisher. Take this piece of advice to associate with an indie publisher who will take care of the technicalities like book formatting services.

Promotion tactics

A self-publisher should understand the publishing and promotion tactics & work on to meet a reader’s expectations (say though book illustration design).


Self-publishers should have a thorough knowledge of the industry/audience for which a piece of writing has been developed and offer propositions accordingly.

Upgrade yourselves continually.

Competent self-publishers, UK like White Magic Studios leave no stone unturned to give the best to publishing a book with innovative ideas.

Perseverance/Sense of purpose

Perseverance or a sense of purpose is the mark of a truly successful self-publishing author. You may take the help of an indie publisher who is an expert. You may sometimes falter due to setbacks, but do not be let down.


After you have completed writing the manuscript, set a time line for the publication. Self-publishers like White Magic Studios will value your time & efforts. They know that some manuscripts are of no value if not published at a certain time.


An indie publisher is very positive & passionate (they have been in this field long enough) & naturally this contagious positivity impacts authors as well.

Approach publishing houses which offers the quality and world-wide distribution; both online and offline (in the best libraries of the world) but at prices that self-publishers can afford to. Publishers such as White Magic Studios are the perfect answer to your query- book cover designers near me.


Most Popular Genre of Books

Genre is the theme or storyline of a book; which it can be categorised into. The best way to start writing a story is by picking the right genre, if you are doubtful of what to write. But there is no definitive formula.

Being a writer; delving into a world of writing a book, whether self-publishing e-book or a paper back, it’s only natural to be doubtful

The only problem is that there are so many genres out there. Don’t stress; we’ve got you covered! We have the current trending literary genres you can try out right here!

You can encourage the profitability of your book if more people are interested in reading it. This means-select a trending book genre.

Romance is the most popular and profitable genre till date, that makes up for 50% of books sold, in the fiction book category. It has 2 major sub-categories: contemporary romance and historical romance.

Next in line in fiction are; crime and thrillers. Someone told, “Horror, let’s face it, is basically pretty dumb. You’re writing about events that are preposterous, and the trick is to dress them up in language so compelling that the reader doesn’t care.”

Mystery, fantasy, science fiction are also very popular.

In the non-fiction category, apart from religious books; cookbooks, self-help books, memoirs, art and photography books, biographies etc. find a place on the top of the list.

In recent years, e-books and audio-books are becoming increasingly popular. So it is advisable to get your books converted to e-books as well. Book designers such as White Magic Studios will be of service

Last, but not the least, write books of that genre which you personally read or which interests you.

After you have completed writing a book of a genre of your choice, let the rest of the publishing necessities such as formatting, editing, layouts, or an attractive book cover design, e-book conversions etc. be accomplished by professionals & illustrated book cover designer as White Magic Studios. More people will be interested in picking it up now off the shelves.


Difference between proof reading and editing

Have you completed writing your book? Now, you must be wondering- “How do I publish my own book!”

You are totally confused after a look up on the internet. Instead, why don’t you contact a professional agency such as White Magic Studios, to find out! A good agent will tell you in clear terms, without beating about the bushes, all the details.

There’s a lot to be done before your book is published. Proof reading, editing, creating e-book cover design, layouts, illustrations, creating book covers- front and back etc…

If you want a truly professional piece put together, chances are that you’d have to go for both editing and proof reading from expert resources.

Well aren’t proof reading and editing the same?Don’t they both mean corrections to be done?

No, they aren’t!

The differences are dependent on:-

Time when they are performed;

Editing takes place after the first draft of the manuscript. It continues till the end.

Proof reading takes place on the final draft, before the book is finalized and published.

The kind of issue which is addressed;

The editing process is all about making sure that the writing is structured, flows well &makes sense.

Proof reading is about the tricky spelling and grammatical errors, so that everything comes out neatly, without any inconsistencies.

The big picture;

In the big picture, editing is for addressing to the writer’s core issues. Editing can convert a not so good writing to an interesting read.

On the other hand, proof-reading is about the technical part done on an already good piece of writing.

No of words;

In editing, usually the total number of words reduces, due to the removal of unnecessary words; unlike proof reading.

Time required;

The amount of time required is more in editing because a lot of collaboration is required between you- the writer and the editor.

It is hard to proofread a manuscript you have just finished writing- it’s still too familiar and you tend to skip over a lot of errors.

If you are an indie author, the right decision would be to partner with an agency as White Magic Studios. You will be provided with an illustration artist on hire too.


Purpose of book illustrations and book cover illustrations

“Illustrations can be a big window: a looking glass into the author’s imagination.” Tony DiTerlizzi told.

Do you wonder why best-selling magazines are filled with attractive pictures and illustrations? Why are children’s books full of pictures?

Illustrations are focal to enhancing the entire reading experience. Thus it creates the best likelihood of enhanced sales as well. As Tony rightly said, an author can express himself/herself through illustrations more than words. A well-illustrated book attracts young readers and adults alike.

Are illustrations important?


Why? Let’s walk through the reasons why a book illustration agency is more important than you think.

  • Illustrations provide readers, young and otherwise;visuals of the characters, settings, surroundings and also sets the mood of the situation. Readers can immediately relate with the story.
  • It’s a tool for analysis, interpretation, active engagement other than enjoyment. Excellent tool for developing children’s analytical and interpretative skills.
  • Immediate understanding of the characters by kids due to their visual appeal. They even relate to them very well. Illustrations help the early readers to associate objects and actions with words.

 Illustrations on the covers and inside too (by White Magic Studios)

  • Story telling is made easier through book cover illustrations and also in the book. Hire an illustrator to make it fun for kids to discover clues in that inform them about vital elements of the story. You can go through the illustrations in Space Travels With Our Dog or The Secret Of Santa’s Door accomplished by White Magic Studios.
  • Illustrations on book cover is the most important factor for any book to be successful. Well thought book cover layouts tells a lot about the book; meanwhile keeping the suspense intact.
  • Illustrations makes expressing abstract ideas easy. It is complimentary to writing. It conveys humour easily.

Comics with lots of drawings appeal to kids and they love reading them more, than their text books devoid of any illustrations. People perceive images faster than words and illustrations are more attractive than other forms of visual communication. In an e-book conversion3D illustrations and animations help push up the sales of the book immensely.

Hence, if you want to raise the popularity of your book, tie up with book design agencies such as White Magic Studios who will help you with the book cover designs and also book formatting services.